CIS - XY Allure
About XY Allure
The brand name is XY Allure, XY is an abbreviation of Xlando (female) and Ylando (male)
The company services health supplements that provide quality nutrition
to help people live more fulfilling lives
It stimulates men and helps them unleash their potential, while, for women, it is a collagen drink
that activates beauty functions and makes people radiant from the inside out
Branding & Strategy
The target user is someone who wants to improve their relationship satisfaction with their partner,
so the brand style is tempting, mature, but also reliable (because it is nutritional supplement)
Because the products can be eaten by both males and females and can enhance the relationship
with partners, the logo combines the “X” (Xlando) and “Y” (Ylando) representing males and females
into a brand mark, meanwhiles, the auxiliary graphics use a lot of fluorescent pink and purple
to create a psychedelic and attractive atmosphere
About XY Allure
The brand name is XY Allure, XY is an abbreviation of Xlando (female) and Ylando (male). The company services health supplements that provide quality nutrition to help people live more fulfilling lives. It stimulates men and helps them unleash their potential, while, for women, it is a collagen drink that activates beauty functions and makes people radiant from the inside out.
Branding & Strategy
The target user is someone who wants to improve their relationship satisfaction with their partner, so the brand style is tempting, mature, but also reliable (because it is nutritional supplement). Because the products can be eaten by both males and females and can enhance the relationship with partners, the logo combines the “X” (Xlando) and “Y” (Ylando) representing males and females into a brand mark, meanwhiles,
the auxiliary graphics use a lot of fluorescent pink and purple to create a psychedelic and attractive atmosphere.
Sketch
Sketch
Final Design
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Final Design
