efavormart - Shop The Look Redesign
UI/UX Design. Website Design
BRIEF
efavormart was innovated in 2002, and it is one of the largest online retailers of event decoration products in the United States now, with approximately 1.6 million visits per month.
"Shop The Look" function on the website allows users to choose the products by the images which show the collocation and usage scenarios of different products. Let users know how to match products while they are browsing. For the users, this provides more inspiration for user's events planning. For company, it also increases the opportunity for users to buy more collocation of products at once.
In this task, we optimize this service by adding new functions and improve the using flows and design so that users can find the products they want more quickly and have better using experience.
"Shop The Look" function on the website allows users to choose the products by the images which show the collocation and usage scenarios of different products. Let users know how to match products while they are browsing. For the users, this provides more inspiration for user's events planning. For company, it also increases the opportunity for users to buy more collocation of products at once.
In this task, we optimize this service by adding new functions and improve the using flows and design so that users can find the products they want more quickly and have better using experience.
PROJECT GOAL
It includes business goals & user goals
BRIEF
efavormart was innovated in 2002, and it is one of the largest online retailers of event decoration products in the United States now, with approximately 1.6 million visits per month.
"Shop The Look" function on the website allows users to choose the products by the images which show the collocation and usage scenarios of different products. Let users know how to match products while they are browsing.
For the users, this provides more inspiration for user's events planning. For company, it also increases the opportunity for users to buy more collocation of products at once.
In this task, we optimize this service by adding new functions and improve the using flows and design so that users can find the products they want more quickly and have better using experience.
1.5 Month Time | Web Platform | Event decoration Industry | Figma Tool |
PROJECT GOAL
It includes business goals & user goals
BUSINESS GOAL
Increase the add-to-cart conversion rate &improve exist data utilization.
USER REQUIREMENTS
After research, we noticed that they want to find the products they want faster (Most users who use this functions do not have a clear shopping goal, use this functions to gain more inspiration.)
OUTCOME & IMPACT
Using Data
Use the website's existing data in more comprehensive way.
Easier for Searching
Show more related product collocations and tags to make it easier for users to find what they.
Optimistice UI & UX
During hallway usability test, users agrees that the new interface was better.
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BUSINESS GOAL
Increase the add-to-cart conversion rate &improve exist data utilization.
Increase the add-to-cart conversion rate &improve exist data utilization.
USER REQUIREMENTS
After research, we noticed that they want to find the products they want faster (Most users who use this functions do not have a clear shopping goal, use this functions to gain more inspiration.)
ADD NEW FUNCTIONS
In the stpe 2 _ product collocations & products list. There are there 3 new functions, related products, related product collocations and related tags. ↓ ↓ ↓
OUTCOME & IMPACT
· Using Data
Use the website's existing data in more comprehensive way.
· Easier for Searching
Show more related product collocations and tags to make it easier for users to find what they.
· Optimistice UI & UX
During hallway usability test, users agrees that the new interface was better.
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MOBILE
Because it is a website,in addition to the desktop version, we also consider how to design UI for mobile.
